Google Bombing and Choice between Inbound Links and Keyword
Optimization
The complexity of search engines like google gets confirmed with
the diverse suggestions given by SEO specialists and the search
results themselves.
The gap between theory and practice gets widened as we see that
"keyword optimization" is not everything....after all.
The answer lies in having as many inbound links as possible
and..let's face it...nobody can deny the rationale behind a
higher rank for a larger number of inbound links with proper
tags to follow suit.
Google's algorithm is perfectly done and the search results only
reflect the complexity of the whole exercise...and google is
where it is....at No 1.
Can the search engine be blamed for
"google bombing" and
what can the search engine do about it ? Can the No. 1 search
engine do anything in the first place ? These questions crop up
when a seemingly harmless search for "miserable failure" in the
search engine gives an output which you or I won't ever imagine
will find a No 1 position at the No 1 search engine.
The result: http://www.whitehouse.gov/president/gwbbio.html When
you point your browser to this page, it will lead to the United
States President, George Bush's biography and I presume that
this webpage is obviously not "keyword optimized" for "miserable
failure".
This is the result of google bombing and at the same time, it is
the result of a large number of inbound links to this webpage
with "miserable failure" as the subject tag.
Let's look at it both ways. The No 1 search engine obviously has
sound logic as is evident from the fact that a large number of
websites link to a particular webpage only if it is popular. It
is a different matter that popularity can sometimes fall flat on
the face as is refelected in this example.
The second way we can look at the validity of large number of
inbound links is that the search results may not be what one
expects..... after all. Can somebody do anything about it ? Is
it possible to differentiate between "positive popularity" and
"negative popularity" in terms of search engine rankings ? Can a
group of web users or a small community target a website with
"negative keywords" ? Can a well-knit community shape the
rankings of a website ?
Is a sound linking strategy the holy grail for higher search
engine rankings ? Has
"keyword optimization" run it's
course ? Will the search engines alter their algorithm to
reflect "positive keywords" and "negative keywords" ?
These are the million dollar questions ...and we are waiting for
the answers...Mr. Google or should we ask the SEO experts for
the answers ?
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